Big claim from VacayMyWay as it launches a branded loyalty program for those booking alternative accommodation, saying its the first rental platform to do so in the sector.
Beginning June 1, travelers will earn one point for every $1 they spend on a booking with the U.S.-based startup.
Points can be redeemed on future reservations made on the site over the course of the next 12 months.
Additional benefits for guests and hosts of properties will be announced in the future, the company (Startup Stage here) says.
Heidie Henriksen, vice president of business development at VacayMyWay, says the company's closest competitor Vrbo, does not have a branded loyalty program specific to rentals, instead taps into the existing group Expedia scheme.
A number of credit card packages (such as Chase) offer points for payments to their customers, which can be redeemed on some platforms.
Other rental sites, such as Airbnb, Tripz, Luxury Retreats, Vacasa and Sonder are also currently without a branded loyalty program, Henriksen says.
Booking.com's Genius program, like Expedia's, is focused on multiple products.
VacayMyWay CEO Jim Stewart says: "VacayYourWay Rewards is yet another example of Vacay’s client-first philosophy, and our being first to market showcases the flexibility and initiative of our design and customer service teams at Vacay."