Content marketing platform Stackla has pulled together an infographic that highlights how important user-generated content remains in travel marketing.
The platform, which of course believes strongly in content marketing since that its product, points to the growth in consumer spending, especially on mobile. The mobile interface offers many opportunities to surface user-generated content in a bid to convert.
The amount of money on the table, according to this data, is an average of $1,589 per consumer this season — that's around $1 spent online for every $5 spent on travel.
The infographic finds that 66% of travelers research online, 52% use social for inspiration and 76% believe that online reviews offer "insider knowledge" that they can't get anywhere else. And at the very least there is a massive amount of travel content available online posted by other: Instagram alone has 47 million travel-related photos as of June 2015.
For more on the current landscape of UGC in travel, peep the infographic below:
NB: User image courtesy Shutterstock.