A survey on summer trends from hotel comparison site Trivago shows the amenities and services guests would forgo if it meant cheaper prices.
According to the study of more than 6,000 consumers, 21% of Portuguese, 15% of Brits and 14% of Italians would rather give up wifi in their hotel than television in exchange for cheaper rates.
However, when it comes to US consumers only 4% would forgo wifi while 20% said they would give up in-room TV.
In Europe, only the Polish rated wifi over television services with 22% giving up the later and only 8% opting to give up wifi.
In terms of other amenities, the overwhelming majority chose to forgo the mini-bar in exchange for cheaper rates while many were also happy to give up complimentary toiletries and housekeeping services over elements such as air conditioning.
The trends also reveal which cities have the highest overnight rate for the summer with London topping the chart at $293 followed by New York at $273.
Holiday destinations with the highest rate are Monaco (France) at $456 for an overnight stay, Capri (Italy) at $336 and Ibiza at $313.