Quirky idea from the European wing of TripAdvisor this week after revealing it is willing to give away a sizeable chunk of free advertising space as part of a competition.
The user review giant claims the challenge to design a creative ad campaign to run of its European sites will give the winning entry exposure in CPM advertising to the tune of Euro 250,000.
There is no information as yet to where the winning creative unit(s) will be positioned but apparently the winning entry will work with TripAdvisor to devise a media schedule to run on the site during August and September 2010.
Entries will be judged by the TripAdvisor sales and marketing team.
No competition in history is without some fair degree of motivation by the creator, so it will be intriguing to see how well received the idea is by the travel advertising community following the closing date in August.