Traveller types based on social media and technology habits [INFOGRAPHIC]

Is there a correlation between how consumers use mobile phones or embrace social media channels such as Twitter and the type of traveller they are and trips they prefer taking?

Of course there is, but to what degree?

Expedia Media Solutions, the advertising unit of the global online travel agency, has analysed nearly 40,000 trips to find out, segmenting traveller types into eight categories, such as "pro passenger", "sunset explorer" and "techie aficionado".

Here is an infographic of the results and analysis [click for larger version):