Travel Inspiration

News / Online

MMGY partners with Expedia, Sojern, ADARA to inspire post-COVID-19 trips

By Mitra Sorrells | June 19, 2020

The travel marketing agencies have created a campaign to boost recovery in several U.S. destinations. Read More

News / Distribution

Culture Trip and Lonely Planet unite, give advertisers access to combined audience

By Linda Fox | June 11, 2020

Culture Trip and Lonely Planet launch Travel Reborn, a commercial partnership giving advertisers access to their combined audience. Read More

Opinion / Online

Destination marketing is not just about the recovery - it's now a long game

By Bruce Lahood - ICF Next | June 10, 2020

The traveler of the future will be more cautious and more mindful of the adventure they are about to embark upon. But this has huge implications for marketing a destination. Read More

Opinion / Online

Rebuilding demand requires every part of the travel industry to play a role

By Tom O'Toole - Kellogg School of Management | June 5, 2020

The travel industry as a whole and individual companies are now turning attention to the marketing initiatives that will be most effective. How can they all collaborate and innovate here? Read More

News / Online

How tourism marketers can boost content visibility

By Rachel-Jean Firchau - Nativo | June 1, 2020

Here's how DMOs can implement holistic content strategies that go beyond their owned websites to better connect with travelers looking for safe, local getaways. Read More

News / Startups

Tripfuser lands £2.4M in funding, seeks further expansion

By Linda Fox | May 29, 2020

Funding for the Australia-based company was led by the Royal Automobile Club of Victoria. Acting CEO Matt McCann takes up the role permanently. Read More

News / Online

Expedia Group pledges $275M to coronavirus recovery, gives lodging partners “free” marketing

By Jill Menze | May 28, 2020

Expedia Group is dedicating more than a quarter of a billion dollars to help its lodging partners, destinations and the travel industry rebound from the impact of the coronavirus. Read More

News / Technology

Destination X - The new normal in tourism

By PhocusWire | May 27, 2020

Have we learned anything, or do we race back to the same mistakes that many destinations and attractions were making prior to the outbreak? Read More

Opinion / Online

What to know about travel marketing across generations post-COVID-19

By Ann Fishman - Generational Targeted Marketing | May 22, 2020

Here's how travel providers can make adjustments to accommodate the future needs and proclivities of distinct generations of American travelers. Read More

Opinion / Technology

Virtual travel's time has finally come

By Tedd Evers - TripTuner | May 14, 2020

Virtual tours are no longer a nice to have - traffic and interest are on the rise now as a way of providing location interactivity. Read More

Opinion / Online

What hotels need to consider before ramping up marketing efforts

By Bill Chase - Koddi | May 14, 2020

Hotel marketers should consider timing, goals, regions and channels as they plan for post-COVID-19 recovery Read More

Opinion / Online

5 ways travel marketers should prepare for recovery

By Ashish Arya - Pinterest | May 13, 2020

Pinterest's head of travel strategy and marketing has tips on how to inspire travel once restrictions ease. Read More

News / Startups

Travel startup accelerator seeks ideas to help promote Russian tourism

By Linda Fox | May 11, 2020

Entrepreneur and cybersecurity expert Eugene Kaspersky is behind the initiative. He says that while it might feel like a strange time to focus on travel, it’s important to support startups. Read More

Opinion / Online

How to rebuild a "future-fit" tourism industry

By Justin Francis - Responsible Travel | May 11, 2020

Responsible Travel CEO Justin Francis shares what's on his wish list for the tourism industry after COVID-19. Read More

News / Online

Without travel, is there room for influencer marketing?

By Jill Menze | May 1, 2020

The COVID-19 crisis has not only brought the physical act of traveling to a halt – but it’s also stopped travel brands from distributing marketing dollars in the same ways they did prior to... Read More

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