Travel Inspiration

Opinion / Online

What’s good for millennial travelers is good for all generations

By Matt Walker - LikeWhere | September 18, 2019

The soft boundary lines have come in this not-so-exact science of generation naming and these parameters no longer circumscribe the soundest foundation on which to base travel's marketing efforts. Read More

News / Technology

Destination marketing, part 2: Opportunities in search and social

By Mitra Sorrells | September 16, 2019

Destinations are embracing platforms such as Google, WeChat, Facebook and Instagram to educate and inspire travelers. Read More

Opinion / Online

Trip Planning 3.0 – this time it’s more than personal

By Manuel Hilty - Nezasa | September 13, 2019

Some survivors are learning from the past, making the most of today’s tech landscape to create fit-for-purpose planning and booking tools for today’s travelers. Read More

Opinion / Online

How travel marketers can capture the "momentary market"

By Joel Davis - Mighty Social | August 13, 2019

It wasn’t that long ago that all marketing eyes were on hyper-personalization, yet we have already shifted to an era where each individual customer has their own reality and every moment represents an... Read More

News / Online

Travel agents give thumbs-up to hiding vanity Instagram likes

By Jamie Biesiada - Travel Weekly | August 12, 2019

Those subject to the test no longer see how many people have liked another person's post or how many have watched a video as they scroll through their Instagram feed. Read More

News / Distribution

Culture Trip finally unveils its online travel agency, promises to cover the full funnel

By Linda Fox | August 6, 2019

The company claims it has spent a lot of time understanding customer needs and is not just “replicating a bog standard OTA.” Read More

Interview / Startups

STARTUP STAGE: Eddy Travels provides personalized trip planning in messaging apps

By Mitra Sorrells | July 23, 2019

Eddy Travels is an AI-powered travel assistant that functions inside messaging platforms such as Facebook Messenger, WhatsApp, Slack, Viber and Line. Read More

News / Online

Influential travel sites for booking not always the big players

By Linda Fox | July 19, 2019

Online travel agents might be spending billions on marketing yet very few make the cut when it comes to sites used to choose a hotel. Read More

News / Startups

India, part 2: Investors express optimism as travel market grows

By Mitra Sorrells | July 15, 2019

For the second piece in our series on India, we talk to some of the country's travel industry investors and entrepreneurs to understand the opportunities and challenges of the market. Read More

Interview / Online

Sounding Off: Brand equity counts for nothing if you don't use it wisely

By PhocusWire | July 12, 2019

Trading on its former and well-deserved glories is never going to be enough. Lonely Planet will need to think about how it fits into a digital travel future beyond websites and mobile content. Read More

Opinion / Online

You’re not in tourism - a digital world means you’re in entertainment

By Charles Cunningham - Sparkloft Media | July 12, 2019

In today’s social-focused world, competition for double taps, likes, favorites and shares is more intense than ever, with distractions not only coming from other brands, but also your audience’s own... Read More

News / Online

Lonely Planet continues latest digital rebirth with new design

By Kevin May | July 11, 2019

The new look comes just a handful of months after the deployment of a new CEO for Lonely Planet and two acquisitions. Read More

From Our Partners / Online

What can we learn from top tourism boards about the digital experience?

By Iñigo Valenzuela - Smartvel | June 25, 2019

With the unprecedented increase in tourism in recent years, destinations have been experiencing an impact on the social, cultural and economic environments. Read More

Opinion / Online

How Instagram breathed new life into destination marketing

By Richard Black - Sojern | June 21, 2019

A few years ago, DMOs where just dipping their toe in the digital advertising water. Now, there's no stopping them as Instagram illustrates its huge opportunity for marketers. Read More

Opinion / Online

Industry innovation: Insider perspectives on how to make tourism better

By Voyager HQ | June 20, 2019

The in-destination segment - worth an estimated $150 billion - continues to capture its fair share of attention in the broader travel industry. But it is evolving fast. Read More

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