Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

News / Technology

HBX builds out experiences offering with Bridgify acquisition

By Linda Fox | May 13, 2026

Bridgify, which was founded in 2019, offers an AI-powered platform providing access to more than a million experiences from global suppliers. Read More

News / Technology

TikTok formalizes in-app travel bookings with Booking.com, Expedia, Trip.com among partners

By Morgan Hines | May 12, 2026

TikTok GO brings in-app travel booking to 200 million U.S. users, compressing the path from video discovery to reservation. Read More

From Our Partners / Distribution

Why travel is the new battleground for bank loyalty

By Dakota Smith, HTS | May 12, 2026

Travel rewards are reshaping bank loyalty as consumers seek more value, flexibility and ways to offset rising trip costs through credit card travel portals. Read More

Opinion / Technology

Agentic commerce in travel: Who wins, who loses and what to do about it

By Mario Gavira | May 11, 2026

Mario Gavira argues that travel companies face sharply different levels of exposure to agentic AI disruption, with loyalty, unique inventory and human expertise emerging as key defenses. Read More

News / Finance

Airbnb targets guest-centric ecosystem as Q1 revenue rises 18% YoY

By Cathy Walsh | May 7, 2026

The company pointed to momentum from flexible payments, localization and hotels as it builds a more personalized platform. Read More

News / Technology

MSC Cruises adds AI concierge to mobile app

By Cathy Walsh | May 7, 2026

The tool, available in more than 90 languages, can answer guest questions and handle tasks such as restaurant reservations, spa bookings and shore excursions. Read More

News / Online

Tripadvisor posts Q1 revenue and EBITDA declines

By Linda Fox | May 7, 2026

The company said it incurred Q1 restructuring costs of $3.3M. Read More

News / Finance

Journey acquires experiences platform Epicurate

By Cathy Walsh | May 6, 2026

The deal adds dining, wellness and other services to Journey’s loyalty platform for independent hotels and short-term rentals. Read More

News / Online

Travel by B Corp launches citizen science toolkit for travel companies

By Cathy Walsh | April 29, 2026

Developed with Nova School of Business and Economics, the guide outlines how travel brands can structure guest participation in scientific research. Read More

News / Technology

PhocusWire's travel tech news briefs: Virgin Atlantic, GetYourGuide, ATPCO and more...

By PhocusWire | April 24, 2026

Keep up with all the latest people, partner and product news from around the global travel industry. Read More

News / Technology

Tripadvisor, Viator expand AI partnerships with Claude, Alexa+

By Morgan Hines | April 23, 2026

Tripadvisor and Viator are expanding their AI efforts to support travel planning in Claude and Alexa+. Read More

From Our Partners / Online

How the 2026 Middle East conflict is reshaping travel demand

By John Matson, Propellic | April 23, 2026

Find out how search data can help travel sellers know what to do next. Read More

News / Online

Intrepid Travel acquires Altaï Group to grow in France and the Americas

By Cathy Walsh | April 21, 2026

The deal expands the company’s reach in Western Europe and strengthens operations in Canada and Chile. Read More

From Our Partners / Technology

What it takes to make AI work at scale in travel

By Gaëlle Bristiel, Amadeus | April 21, 2026

As AI reaches an inflection point in travel, success will depend on reliable execution, neutral orchestration and systems built to operate accurately at scale. Read More