Tours & Activities

PhocusWire's in-depth coverage of the tours, activities and activities sector, featuring news, analysis, interviews, research and more on operators, intermediaries and their strategies.

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From Our Partners / Online
ITB Berlin returns in-person for first time since 2019
By ITB Berlin | February 14, 2023
ITB Berlin returns to Messe Berlin March 7 to 9 with travel tech providers from more than 30 countries. Read More
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News / Online
Strategies destinations are using to disperse tourists
By Kathryn Walson | February 13, 2023
DMOs are using creative marketing strategies to nudge travelers to explore less crowded areas, but the effort also requires planning and support to ensure the dispersion doesn’t create problems of its... Read More
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Opinion / Online
From AI to Google: 5 truths for travel marketers in 2023
By Jared Alster - Dune7 | February 8, 2023
Generative AI can be a friend - or a foe - and don't look for Google to be unseated as the top search engine for travelers. Read More
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News / Online
Skipperi snags €7M to make boating more accessible
By Kathryn Walson | February 8, 2023
The Finland-based startup says it will use the funding to expand into Brisbane, Australia, and several locations in the United States. Read More
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News / Technology
Future traveler segments and the forces forging them
By Linda Fox | February 7, 2023
A new Amadeus study defines different groups of travelers and gauges their attitudes toward travel in 2033. Read More
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News / Technology
Autonomous vehicles break into tours and attractions
By Kathryn Walson | February 6, 2023
GoCar is preparing to roll out self-driving electric vehicles, with a Las Vegas demonstration tentatively scheduled for March 10.   Read More
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News / Startups
Holdbar secures $1M for tours and activities tech platform
By Linda Fox | February 3, 2023
Holdbar is developing a software platform to help tours and activities operators distribute their products and services as well as to drive efficiency. Read More
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News / Online
Fever adds $110M to coffers to boost content
By Linda Fox | February 3, 2023
The investment in New York and Madrid-based Fever was led by Goldman Sachs with a number of other investors also participating. Read More
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News / Startups
UnTours Foundation plans $10M investment for better tourism future
By Linda Fox | February 2, 2023
The foundation's partners include Expedia Group, TUI Care Foundation, Adventure Travel Trade Association, Flywire and B Tourism. Read More
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News / Online
Travelers seek more adventure, ways to pay, report shows
By Derek Catron | January 27, 2023
WeTravel's look at travel trends sees push for more customization and payment flexibility after COVID.   Read More
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News / Technology
The evolution of in-room voice tech in hospitality
By Kathryn Walson | January 25, 2023
Voice assistants help short-staffed hotels by answering routine questions that the front desk would otherwise have to answer. They can also boost revenue by upselling spa services or future bookings,... Read More
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Interview / Startups
STARTUP STAGE: SquadTrip’s all-in-one platform streamlines trip planning
By Kathryn Walson | January 25, 2023
SquadTrip provides an SaaS trip booking and marketing platform for group travel organizers and trip-bookers alike. Read More
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Opinion / Online
Davos and the travel industry: 5 takeaways
By Jeffrey Katz - Journera | January 24, 2023
Journera CEO Jeffrey Katz shares the travel-related topics and trends from the World Economic Forum's Davos event. Read More
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Opinion / Online
How travel brands can activate first-party data
By Dave Goulden - Sojern | January 23, 2023
Travel companies need to prepare for cookies going away and learn to use first-party data in sophisticated ways to create a personalized customer experience. Read More
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News / Technology
Coras aims to reinvent travel loyalty with launch of new DeFi token
By Mitra Sorrells | January 23, 2023
Unlike traditional loyalty points, the Fida tokens are transferable, interoperable, provide instant liquidity and never expire. Read More