Christmas and New Year advertising campaigns kicking in for Thomson and Thomas Cook as their respective websites leave the likes of Expedia and Lastminute.com trailing behind.
Market leader Thomson saw its share of the agency category in January jump by over 1% on the previous month, with December's third place brad Thomas Cook moving up a spot following a 1.5% increase of its own.
The boost saw Expedia and Lastminute.com drop to second and fourth spot with their respective declines of 0.25% and 0.75%.
Most popular travel websites in the UK for January 2013:
Agencies
[table id=3580 /]
Destinations and Accommodation
[table id=3581 /]
Airlines
[table id=3582 /]
Travel search terms
[table id=3583 /]
NB: Data courtesy of Experian Hitwise
NB2: London image via Shutterstock.