Social media is all about doing it the right way, at the right time, with the right messaging.
Simpliflying, the aviation marketing company, has announced top ten airlines that addressed a crisis/emotional situation effectively using their social media platform.
Philippines-based LCC Cebu Pacific Air waived all excess baggage fees when the country was hit by typhoon Yolanda/Haiyan. It also constantly communicated to its social channel followers about the rescue operations.
During the Philippines typhoon, AirAsia launched a fund raising initiative where it pledged to donate double of what was collected. The airline also offered free seats for relief workers and free shipment of donated materials. The airline executed this campaign with a hashtag #toPHwithlove.
To raise awareness about breast cancer and raise fund for its research, Brazil's Azul airlines painted its plane and logo in Pink. The airline asked users in social media to name this special-cause plane and also changed the color of its flight crew uniforms to Pink.
Top 10 airlines driving brand goodwill: