As part of its ongoing Holidays Just Got Better campaign, Thomson has released a quirky effort to get us all thinking about the summer.
The 'One Minute Holiday' concept aims to be viral and encourages consumers to take a short break from work via a holiday image with built-in sound.
There are five destinations to choose from - Goa, Mauritius, Kenya, Thailand and Mexico - and the challenge is to sit, look and listen for a minute.
Thomson is promoting the ongoing campaign via Facebook, Twitter, its website and blog and hopes users will share the holiday feeling with friends and family.
The tour operator enlisted the help of Caliber for the campaign.