After closing the gap in recent months, Expedia has finally overtaken Thomson to become the most popular travel agency website in the UK.
The changing of the guard at the top of the agency category in November came despite Expedia losing market share from the previous month, falling just under 0.5%.
Thomson, however, dropped by o.75% over the same period. Lastminute.com added 0.25% and managed to squeeze in behind Expedia, leading to Thomson dropping into third spot.
Thomas Cook remained in fourth place, but TravelRepublic lost two positions (down to seventh) as the result of a 1% decrease in market share.
Most popular travel websites in the UK for November 2012:
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Destinations and Accommodation
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Travel search terms
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NB: Data courtesy of Experian Hitwise
NB2: London image via Shutterstock.