Sensor Tower has crunched the data to find the best time for mobile engagement across all iOS categories, and has found that the weekend is the best time to promote travel apps.
The team pulled estimate weekly downloads and revenue for all iOS apps in the United States for every category and then broke the data down by downloads/revenue per day. The time period for analysis was January through March 2015.
The weekend wins because most people aren't working, and therefore have more spare time to research and book various travel items. It's also the time that users are most likely out in the world and ready to purchase last-minute in-app products.
Accordingly, revenue jumps several percentage points over the weekend:
Downloads also increase slightly over the weekend, but not as markedly as revenue. That means that there is a pretty even split as far as the best time to promote app downloads via mobile advertising.
These stats are important, as mobile has moved from the fringe to become one of the main channels for marketing, engagement and conversion for travel brands. Criteo's quarterly look at mobile commerce shows that the travel category is growing and that mobile's overall share of commerce will jump from 29% to 33% by the end of this year alone
As average screen sizes increase for mobile phones, the distinction between tablets and smartphones blurs while also encouraging higher conversion rates given the ease of information analysis on larger screens.
NB: Loading image courtesy Shutterstock.