Interesting data from a joint study by Amadeus and IdeaWorks outlining the top earners in the airline industry when it comes to ancillary revenue.
The project examined the disclosed financial performance of 96 airlines around the world, including low cost and other scheduled carriers, to produce detailed information on which airline is making the most from revenues gained from ancillary products.
Amadeus says the estimates include revenue from a la carte features such as baggage fees and food sold onboard aircraft, commissions from the sale of hotel accommodations, car rentals, and travel insurance at airline websites, and partner revenue generated by frequent flier programs.
The total amount of ancillary revenue for the 96 airlines over the course of 2009 was Euro 11 billion, up from Euro 7.68 billion in 2008, the study found.
Leading the way in terms of total ancillary revenue for 2009 is United Airlines with Euro 1.5 billion, an increase of Euro 330 million on the previous year.
Top 10 Airlines - total ancillary revenue:
[table id=590 /]
Top 10 Airlines - ancillary revenue as % of total revenue:
[table id=591 /]
Top 10 Airlines - ancillary revenue per passenger:
[table id=592 /]
NB: Amadeus says the estimates include revenue from a la carte features such as baggage fees and food sold onboard aircraft, commissions from the sale of hotel accommodations, car rentals, and travel insurance at airline websites, and partner revenue generated by frequent flier programs.