Latest release of data from Greenlight Search indicating the top performers in the hotel sector in the UK across natural search and pay-per-click advertising.
The digital marketing agency examined search results ten million search results for hotel-related search terms in the UK during June 2010 to establish which travel brands achieved the most visibility in natural search.
The top ten brands:
[table id=628 /]
In addition, Greenlight looked at which brands had the biggest presence in Google PPC for travel-related keywords.
The top ten brands:
[table id=629 /]
Finally, a combination of the two tests was created to understand which brands perform the best in terms of integrated search (paid and SEO).
The top ten brands:
[table id=630 /]