Startups: Stop going on about your company cultureNewsBy PhocusWire | August 28, 2013Share This article was originally published on STARTUPS: Maybe it is due to the competitive nature of being a startup trying to disrupt an industry. Or wanting to illustrate that the organisation is so much more fun to work at than other players. Either way, bragging about the company culture is commonplace. But is that the best strategy? Read the full story on FastCompanyStartups are forever using their culture as a selling point to both their industry peers, investors and sometimes even their customers (consumers).It is what they hope differentiates them from the competition, illustrates how go-ahead (read: young and funky) as they battle to make an impact on the marketplace.That's the idea anyway. There are some, however, who strongly disagree.Read the full story on FastCompanyNB: Image courtesy Shutterstock.