Southwest has consolidated its position at the top of the list of leading airline websites in the US as both Delta and American Airlines lost market share last week.
The carrier added another 0.75% market share to its previous tally as Delta and AA shed around 0.25% each.
Meanwhile, USA Today's brief flirtation with the top ten in the destination and accommodation category has ended, dropping out after hitting the heady heights of fourth spot.
Most popular travel websites in the US for the week ending January 28 2012:
Agency
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Destinations and Accommodation
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Airlines
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Travel search terms
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NB: Data couresy of Experian Hitwise