Social Media

News / Online

Word-of-mouth marketing affects travel B2C and B2B

By Timothy O'Neil-Dunne | December 9, 2010

The old adage of any PR is good PR doesn’t necessarily translate into value in the firehose data-based web economy. Read More

News / Online

How to get 100 travel agents embracing social media for 100 days

By Kevin May | December 8, 2010

Here is an intriguing idea from a US company to motivate travel agents around the world to start using social media channels and create their own blogs. Read More

News / Online

TLabs Showcase - Vacation Relation

By Dennis Schaal | December 8, 2010

TLabs Showcase on travel startups featuring Sweden-based social travel platform Vacation Relation. Read More

News / Online

TLabs Showcase - TripTrace

By Kevin May | December 6, 2010

TLabs Showcase on travel startups featuring US-based trip planning service TripTrace. Read More

Southwest Airlines, Rearden Commerce focus on their million

By Dennis Schaal | December 1, 2010

In their own ways, both Southwest Airlines and Rearden Commerce had the one million mark in their sights. Read More

Survey: Family and friends beat social media, guidebooks, OTAs for travel advice

By Dennis Schaal | November 30, 2010

A new YPartnership-Harrison Group survey casts doubt on the influence of social media when it comes to American travelers' selections of destinations and travel suppliers. Read More

News / Online

How Lufthansa unlocked FourSquare for Oktoberfest promo

By Kevin May | November 30, 2010

Another airline finding a way of using FourSquare - this time it's German giant Lufthansa which managed to leverage the service during the recent Oktoberfest in Munich. Read More

News / Online

User journey after social media shows brands struggle over media sites

By Kevin May | November 29, 2010

Travel brands take note - interesting set of data here illustrating how much content and media sites dominate the social media arena when it comes to getting clicks. Read More

News / Online

How consumers use smartphones for travel and other services

By Kevin May | November 26, 2010

Another good and not particularly self-serving piece of research from London-based digital agency Total Media - this time looking at mobile and travel. Read More

News / Online

Australia tourist board miles ahead in combo-social media poll

By Kevin May | November 26, 2010

Interesting mix of data in a study by travel social network WAYN to establish the popularity of tourist boards around the world in social media. Read More

News / Online

Social media trumps email, but language is damaged the most

By Timothy O'Neil-Dunne | November 23, 2010

Social media is important but has its place. I still prefer email as a communication tool – even more than phones and text. Read More

News / Online

KLM spies on social media to give passengers a nice surprise

By Kevin May | November 23, 2010

KLM is the latest airline to find a way of embracing the FourSquare check-in service - combining it with a bit of detective work to give customers a free gift. Read More

Expedia wants quick-strike teams, but on social media going slow

By Dennis Schaal | November 18, 2010

How does the world's largest travel company, Expedia Inc., respond to the mind-numbing changes in the travel tech marketplace? Read More