Social Media

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Continental arrives with justlanded social media campaign

By Dennis Schaal | December 15, 2010

Continental has a clever social media campaign under way. Read More

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Five killer marketing strategies for travel in 2011

By Viewpoints | December 15, 2010

So the travel industry is continually being urged to consider mobile and social media as part of the overall marketing mix - but equally never lose focus on traditional online techniques such as SEO and... Read More

HomeAway leverages WikiLeaks and social media to begin Super Bowl advertising hype

By Dennis Schaal | December 15, 2010

It's only week 15 in the NFL season, but HomeAway has already kicked off the hype, which will culminate in its second Super Bowl ad on Feb. 6. Read More

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Travel social media spend tipped to pass email marketing

By Kevin May | December 15, 2010

More budget will be allocated to social media activity than email for the first time, a study of 2011 travel marketing strategies has found. Read More

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Five emerging trends around convergence in online travel

By Martin Collings | December 14, 2010

Ever since the beginning of time, seemingly different technologies have been combined in ways that the original inventors never imagined. Read More

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Catchy handle, celebrity backing might do it for Ireland social media push

By Kevin May | December 10, 2010

A touch of the Irish charm goes a long way in the media and sometimes in marketing - but TourismIreland has turned to social media for its latest promotion. Read More

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Flight Centre demands tweets, blogs and more from new social media gurus

By Viewpoints | December 9, 2010

Flight Centre is going to war. No, not with a competitor, (although that would be interesting!) but with the Old School resume and possibly the entire recruitment process itself. Read More

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Word-of-mouth marketing affects travel B2C and B2B

By Timothy O'Neil-Dunne | December 9, 2010

The old adage of any PR is good PR doesn’t necessarily translate into value in the firehose data-based web economy. Read More

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How to get 100 travel agents embracing social media for 100 days

By Kevin May | December 8, 2010

Here is an intriguing idea from a US company to motivate travel agents around the world to start using social media channels and create their own blogs. Read More

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TLabs Showcase - Vacation Relation

By Dennis Schaal | December 8, 2010

TLabs Showcase on travel startups featuring Sweden-based social travel platform Vacation Relation. Read More

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TLabs Showcase - TripTrace

By Kevin May | December 6, 2010

TLabs Showcase on travel startups featuring US-based trip planning service TripTrace. Read More

Southwest Airlines, Rearden Commerce focus on their million

By Dennis Schaal | December 1, 2010

In their own ways, both Southwest Airlines and Rearden Commerce had the one million mark in their sights. Read More

Survey: Family and friends beat social media, guidebooks, OTAs for travel advice

By Dennis Schaal | November 30, 2010

A new YPartnership-Harrison Group survey casts doubt on the influence of social media when it comes to American travelers' selections of destinations and travel suppliers. Read More

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How Lufthansa unlocked FourSquare for Oktoberfest promo

By Kevin May | November 30, 2010

Another airline finding a way of using FourSquare - this time it's German giant Lufthansa which managed to leverage the service during the recent Oktoberfest in Munich. Read More

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User journey after social media shows brands struggle over media sites

By Kevin May | November 29, 2010

Travel brands take note - interesting set of data here illustrating how much content and media sites dominate the social media arena when it comes to getting clicks. Read More

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