Social Media

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Tnooz-Amadeus FREE webinar: 2011 - Where we've been, where we're going

By PhocusWire | June 9, 2011

We are now six months into 2011, a perfect time for a reality check on some of the big conversations taking place in the travel, tourism and hospitality industry. Read More

Delta Air Lines reverses course after US soldiers post video about bag fees

By Dennis Schaal | June 9, 2011

Delta Air Lines increased its free-checked bag allotment from three to four for U.S. military flying on orders after two soldiers returning from Afghanistan posted a video on YouTube a day earlier... Read More

News / Online

How do airlines allocate resources to social media? [INFOGRAPHIC]

By Kevin May | June 8, 2011

There is now plenty of evidence as to how airlines perform in social media but less is known as to how they manage the channel as part of their wider marketing and PR strategy. Read More

Thai Airways tries YouTube to build A380 buzz [VIDEO]

By Kevin May | June 7, 2011

Such is the apparent fascination that the flying public still has with the Airbus A380 that airlines continue to pull out all the stops to promote services ahead of inaugural flights. Read More

News / Online

Lily Allen slams Ryanair to 3 million Twitter followers, nothing happens

By Kevin May | June 6, 2011

Low cost carrier and infamous social media-refusenik Ryanair has demonstrated perfectly that it doesn't see any point in worrying about what people say on the likes of Twitter. Read More

News / Online

TLabs Showcase - myTab

By Kevin May | June 6, 2011

TLabs Showcase on travel startups featuring US-based travel gift and planning platform myTab. Read More

News / Online

Royal Jordanian Airlines and the on-board tweetup, on the ground

By Kevin May | June 3, 2011

Middle East carrier Royal Jordanian is claiming credit for hosting the first official aircraft tweetup in the Middle East, part of a project to raise its social media profile in the region. Read More

American Airlines jabs Orbitz on YouTube

By Dennis Schaal | May 31, 2011

Judging from the latest American Airlines commercial on YouTube, the chances of an American Airlines content agreement with Orbitz Worldwide in the short-term are very slim. Read More

News / Online

KLM launches GiggleJiggle promo, all sorts of folk found dancing

By Kevin May | May 31, 2011

Dutch airline KLM clearly has plenty of resources to pour into off-kilter marketing campaigns - this time with an online postcard mailer which places the user in destinations on the network. Read More

News / Online

Germany overhauls hotel star rating system, combines pro and user reviews

By Kevin May | May 31, 2011

The star classification system for hotels in Germany is to be radically overhauled and will now include a mixture of expert opinion and consumer reviews. Read More

How a city won social media gold when hitting back at dying claim

By Kevin May | May 30, 2011

A US city is claiming a world record after managing to fill a Lip Dub video with 5,000 people in a bid to hit back at an article which said it is "dying". Read More

News / Online

Switzerland Tourism Facebook campaign comes just in time to save your marriage

By Dennis Schaal | May 27, 2011

Considering the havoc that the mobile revolution is creating in marriages and other relationships, Switzerland Tourism's new Facebook campaign comes in the nick of time. Read More

News / Online

Travelocity redesign -- should your booking engine be a homepage hero too?

By Dennis Schaal | May 25, 2011

Travelocity tore apart its booking engine as part of a homepage redesign to simplify the booking engine's look and feel and make it stand out as "the hero of the homepage." Read More

News / Online

Can travel businesses afford to completely ignore social media?

By Kevin May | May 25, 2011

Social media, new methods of distribution, search and the use of new devices are probably the main issues keeping travel companies awake at night. Read More

News / Online

How to follow European ash cloud travel updates on social media

By Kevin May | May 24, 2011

One thing the disruption to European air traffic in 2010 as a result of a volcanic eruption in Iceland taught the travel industry was the power of social media. Read More

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