Getting a leg up on the competition, Marriott and Renaissance Caribbean & Mexico Resorts is trading "likes" of its Facebook page for invitations to a day of free pedicures, massages and sandals in Manhattan June 23.
When you like the page, you can print an invitation to the MARCAM "Step Into Summer" event, which runs from 11 a.m. to 6 p.m. adjacent to Madison Square Park in Manhattan.
You have to present the invitation or show a digital version from mobile phone to gain admission to this "Facebook-only" event, Marriott says.
So Twitter followers, beware: This is a Facebook-only promotion and gathering.
The event will highlight nine Caribbean and Mexico properties from Marriott Hotels & Resorts, JW Marriott Hotels & Resorts and Renaissance Hotels.