Social Media

News / Online

KLM launches GiggleJiggle promo, all sorts of folk found dancing

By Kevin May | May 31, 2011

Dutch airline KLM clearly has plenty of resources to pour into off-kilter marketing campaigns - this time with an online postcard mailer which places the user in destinations on the network. Read More

News / Online

Germany overhauls hotel star rating system, combines pro and user reviews

By Kevin May | May 31, 2011

The star classification system for hotels in Germany is to be radically overhauled and will now include a mixture of expert opinion and consumer reviews. Read More

How a city won social media gold when hitting back at dying claim

By Kevin May | May 30, 2011

A US city is claiming a world record after managing to fill a Lip Dub video with 5,000 people in a bid to hit back at an article which said it is "dying". Read More

News / Online

Switzerland Tourism Facebook campaign comes just in time to save your marriage

By Dennis Schaal | May 27, 2011

Considering the havoc that the mobile revolution is creating in marriages and other relationships, Switzerland Tourism's new Facebook campaign comes in the nick of time. Read More

News / Online

Travelocity redesign -- should your booking engine be a homepage hero too?

By Dennis Schaal | May 25, 2011

Travelocity tore apart its booking engine as part of a homepage redesign to simplify the booking engine's look and feel and make it stand out as "the hero of the homepage." Read More

News / Online

Can travel businesses afford to completely ignore social media?

By Kevin May | May 25, 2011

Social media, new methods of distribution, search and the use of new devices are probably the main issues keeping travel companies awake at night. Read More

News / Online

How to follow European ash cloud travel updates on social media

By Kevin May | May 24, 2011

One thing the disruption to European air traffic in 2010 as a result of a volcanic eruption in Iceland taught the travel industry was the power of social media. Read More

News / Online

Gtrot grabs funding, comes out of beta

By Kevin May | May 23, 2011

Landmark day for Gtrot with it launching officially to the wider world and unveiling a funding round from Lightbank. Read More

News / Online

The rise of social media and customer monitoring in travel

By Kevin May | May 23, 2011

Clarabridge is the latest company trying to capitalise on what appears to be a growing need from travel and tourism companies to understand reviews and feedback by customers. Read More

News / Online

Vacation Relation left to die, team promises better with Tripl

By Kevin May | May 20, 2011

Seems to be a period for so-called pivots among some of the travel startups that arrived on the scene in 2010, with Vacation Relation making way for a new site called Tripl. Read More

Orbitz, Travelzoo CEOs take to the airwaves

By Dennis Schaal | May 19, 2011

Do you want to know why Orbitz Worldwide has Netflix envy or why deal-meister Travelzoo shuns credit card deals? Read More

News / Online

Has Google started to fail travel marketers and users?

By Viewpoints | May 19, 2011

All businesses seek out marketing channels to help them reach out to customers, and that they can invest in over time. Read More

News / Online

Welcome to a new world of standards in travel technology

By Stephen Joyce | May 19, 2011

It's not often I write about standards with my OpenTravel hat on, but I thought it important to share some ideas on where standards are going and why, more than ever, they are important to travel. Read More

News / Online

Six essential bits of technology for creating the best travel images

By Viewpoints | May 18, 2011

For travellers or businesses trying to capture the travel experience, using the right equipment can mean the difference between simply snapping a moment and creating a lasting memory. Read More

News / Online

Social media merger -- United and Continental handle consolidation on Twitter and Facebook

By Dennis Schaal | May 18, 2011

In the bad old days of airline mergers, carriers merely had to worry about things such as new reservations systems and branding, but today they also have to figure out how to consolidate their... Read More

Most Popular
Latest Stories