Social Media

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Beginners guide to digital marketing in China

By PhocusWire | April 23, 2013

Whether a realistic business proposition or not, many Western businesses will look to China at one point or another with a view of entering and making vast sums of money. Read More

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Social media fail at El Al as Open Skies strike grounds services

By Viewpoints | April 22, 2013

At times of crisis, it’s well-known that social media comes into its own. It helps spread real-time updates, answer questions from anxious customers - but this isn't new. Read More

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Why you should be as joined up as your customers

By Viewpoints | April 19, 2013

I recently read two interesting articles regarding the latest announcement from Twitter Read More

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New ad alert: Twitter keyword targeting

By Nick Vivion | April 18, 2013

Twitter has announced a new advertising product with great promise for the travel industry: keyword targeting on Twitter. Read More

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7 marketing lessons from KLM's space flight campaign

By Karthick Prabu | April 18, 2013

Sky is the limit' is the most common statement all of us will have heard when discussing innovative ideas. But, KLM Airlines has taken that statement seriously Read More

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How the always connected generation might shake out by 2020 [INFOGRAPHIC]

By Linda Fox | April 18, 2013

The internet might have led to decreased loyalty and more shopping around for the best flight, hotel or package holiday but there could be worse to come Read More

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How not to use social media for your travel brand after a terrorist attack

By Nick Vivion | April 17, 2013

The tragedy in Boston has left many speechless, queasy and simply out-of-sorts with their place in the world - including some on social media. Read More

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Sabre distances itself as American Airlines weathers storm of systems outage

By Linda Fox | April 17, 2013

Sabre has moved to put some space between it and a major systems failure at American Airlines that forced the carrier to ground flights yesterday Read More

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Case study: Expedia's South America Week

By Nick Vivion | April 16, 2013

Online travel agencies are often at a crossroads as far as marketing - they can either spend truckloads of cash on search advertising ) supplement their ad budgets with more creative partnerships that... Read More

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Twitter Cards: Travel use cases you need to know about and how to do it

By Viewpoints | April 15, 2013

Last week, Sean O’Neill reported here on how Twitter is enabling mobile app deep-linking, and the benefit of such technology on e-commerce. Read More

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How the travel ecosystem fares on the social media sea [INFOGRAPHIC]

By Nick Vivion | April 9, 2013

Which travel brands are most deftly navigating the tumultuous social media sea? This friendly infographic lays it all out in graphic glory. Read More

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Why you should care about the new Facebook reply button

By Viewpoints | April 5, 2013

Facebook wants brands and marketers to be successful. So, let’s take a closer look at how the Reply Button will help you, the marketer, be more successful on the Facebook platform. Read More

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Business travel becomes budget conscious, social media makes a mark [INFOGRAPHIC]

By Karthick Prabu | April 3, 2013

While the global economy is slowly trying to recover, how is the business travel sector performing? Has there been a change in business travel patterns? Read More

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Barometer: How does your Facebook page stack up?

By Nick Vivion | March 29, 2013

Facebook marketing platform Agorapulse has a fantastically useful tool called the Barometer. You go in, connect to Facebook, and add your page. Give the magic elves a minute to run into the Interwebs to... Read More

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Healing old wounds, braving new frontiers: five pointers to help travel through tough terrain

By Viewpoints | March 28, 2013

Nobody said it was going to be easy for online travel businesses and it isn’t. In this multi-channel, digital world, the landscape continues to shift Read More

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