Social Media

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Beyond engagement and marketing - other growing pains for social media

By PhocusWire | April 26, 2013

Listening to various panels at a recent event, I noticed many expressed a "wait and see" attitude about social media. Perhaps this reflects the reality that social media is still in its infancy. Read More

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Routehappy embarks on mission to help people fly better with a happy pill

By Linda Fox | April 25, 2013

Routehappy finally lifts the lid today on what it's calling a 'next generation of flight metasearch' and after more than a year since launching its beta site Read More

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Thomas Cook tunes into social media with listening lab

By Linda Fox | April 25, 2013

Lots of buzz words kicking about in Thomas Cook's announcement of a 24/7 rapid response social media listening lab Read More

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Social media marketing ethics - reflections after the Boston Marathon bombing

By PhocusWire | April 24, 2013

Social media professionals have turned to tactics that undermine some of the core tenets promised by social media. Read More

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Indians fail to leave social networks at home when travelling

By Karthick Prabu | April 24, 2013

A study has found Indians cannot switch off from their digital lives during a trip, with 42% of the travellers actually logging into social networks more whilst on holiday than when at home. Read More

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Spotting fakes, trust issues and responding to hotel reviews [INFOGRAPHIC]

By Kevin May | April 24, 2013

As consumer browsing of online reviews to help select hotels has increased over the years, so have issues around trust, reliability and the age-old question of whether user generated content is genuine. Read More

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Reviewing ecommerce in India through the lens of social media

By PhocusWire | April 24, 2013

Ecommerce and social media - interestingly, both chart their beginning at the same period and their growth has been somewhat identical as well. Read More

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Beginners guide to digital marketing in China

By PhocusWire | April 23, 2013

Whether a realistic business proposition or not, many Western businesses will look to China at one point or another with a view of entering and making vast sums of money. Read More

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Social media fail at El Al as Open Skies strike grounds services

By Viewpoints | April 22, 2013

At times of crisis, it’s well-known that social media comes into its own. It helps spread real-time updates, answer questions from anxious customers - but this isn't new. Read More

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Why you should be as joined up as your customers

By Viewpoints | April 19, 2013

I recently read two interesting articles regarding the latest announcement from Twitter Read More

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New ad alert: Twitter keyword targeting

By Nick Vivion | April 18, 2013

Twitter has announced a new advertising product with great promise for the travel industry: keyword targeting on Twitter. Read More

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7 marketing lessons from KLM's space flight campaign

By Karthick Prabu | April 18, 2013

Sky is the limit' is the most common statement all of us will have heard when discussing innovative ideas. But, KLM Airlines has taken that statement seriously Read More

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How the always connected generation might shake out by 2020 [INFOGRAPHIC]

By Linda Fox | April 18, 2013

The internet might have led to decreased loyalty and more shopping around for the best flight, hotel or package holiday but there could be worse to come Read More

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How not to use social media for your travel brand after a terrorist attack

By Nick Vivion | April 17, 2013

The tragedy in Boston has left many speechless, queasy and simply out-of-sorts with their place in the world - including some on social media. Read More

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Sabre distances itself as American Airlines weathers storm of systems outage

By Linda Fox | April 17, 2013

Sabre has moved to put some space between it and a major systems failure at American Airlines that forced the carrier to ground flights yesterday Read More

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