SOCIAL: Brands have spent years grappling with how to use social media for talking to customers, plugging products, dealing with crises and reputation management. But question marks remain as to its overall ROI. READ MORE on SocialMediaToday.
Listening to various panels at a recent event, I noticed many expressed a "wait and see" attitude about social media. Perhaps this reflects the reality that social media is still in its infancy.
No doubt with maturation comes standardization but in the meantime, the session seemed to repeat certain key themes - growing pains as it were - about the business of social media.
As I listened to panel after panel, these themes kept surfacing: real business issues around social media.
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NB: Social like image via Shutterstock.