A study has found Indians cannot switch off from their digital lives during a trip, with 42% of the travellers actually logging into social networks more whilst on holiday than when at home.
The survey by travel search company Skyscanner carried out with 6,000 travellers in the Asia-Pacific region (including Australia, New Zealand, India, Indonesia, Korea, Philippines and Singapore) reveals more interesting snippets of information about the behaviour of consumers:
- Out of 1,000 Indian travellers urveyed, 28% logged in more than once a day and a quarter of travellers admitted to logging in, updating their statuses and checking their news feeds every couple of hours.
- Staying connected is of paramount importance to Indian travellers, so much so that out of those surveyed, only 1% found it unnecessary to contact anyone at home whilst on holiday.
- Social networks emerged as the popular choice for sharing one’s holiday experiences with friends and family back home - 74% of the travellers are opting for Facebook and 50% preferring Skype to communicate with others about their trip.
- Traditional phone calls seemed to win favour amongst Indian travellers with 72% of people still opting to use this means of communication to update friends and family about their trip.
- Indians, along with South East Asian countries such as Singapore, Indonesia and the Philippines, turned to friends for personal recommendations when it came to choosing their holiday destinations. This was in sharp contrast to consumers in Australia and New Zealand where over one eighth of travellers relied on travel company websites for holiday inspiration.
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