Social Media

Case study: Expedia's South America Week
News / Online
Case study: Expedia's South America Week
By Nick Vivion | April 16, 2013
Online travel agencies are often at a crossroads as far as marketing - they can either spend truckloads of cash on search advertising ) supplement their ad budgets with more creative partnerships that... Read More
Twitter Cards: Travel use cases you need to know about and how to do it
News / Online
Twitter Cards: Travel use cases you need to know about and how to do it
By Viewpoints | April 15, 2013
Last week, Sean O’Neill reported here on how Twitter is enabling mobile app deep-linking, and the benefit of such technology on e-commerce. Read More
How the travel ecosystem fares on the social media sea [INFOGRAPHIC]
News / Online
How the travel ecosystem fares on the social media sea [INFOGRAPHIC]
By Nick Vivion | April 9, 2013
Which travel brands are most deftly navigating the tumultuous social media sea? This friendly infographic lays it all out in graphic glory. Read More
Why you should care about the new Facebook reply button
News / Online
Why you should care about the new Facebook reply button
By Viewpoints | April 5, 2013
Facebook wants brands and marketers to be successful. So, let’s take a closer look at how the Reply Button will help you, the marketer, be more successful on the Facebook platform. Read More
Business travel becomes budget conscious, social media makes a mark [INFOGRAPHIC]
News / Online
Business travel becomes budget conscious, social media makes a mark [INFOGRAPHIC]
By Karthick Prabu | April 3, 2013
While the global economy is slowly trying to recover, how is the business travel sector performing? Has there been a change in business travel patterns? Read More
Barometer: How does your Facebook page stack up?
News / Online
Barometer: How does your Facebook page stack up?
By Nick Vivion | March 29, 2013
Facebook marketing platform Agorapulse has a fantastically useful tool called the Barometer. You go in, connect to Facebook, and add your page. Give the magic elves a minute to run into the Interwebs to... Read More
Healing old wounds, braving new frontiers: five pointers to help travel through tough terrain
News / Online
Healing old wounds, braving new frontiers: five pointers to help travel through tough terrain
By Viewpoints | March 28, 2013
Nobody said it was going to be easy for online travel businesses and it isn’t. In this multi-channel, digital world, the landscape continues to shift Read More
Are governments finally getting it right with travel advice on the web?
News / Online
Are governments finally getting it right with travel advice on the web?
By Viewpoints | March 26, 2013
The new UK government travel advice pages from the Foreign and Commonwealth Office were launched this week. Read More
Six-second postcards: Vine is changing how travelers share stories
News / Online
Six-second postcards: Vine is changing how travelers share stories
By Sean O'Neil | March 26, 2013
It's been described as "what would happen if Instagram and YouTube had a love child." Travelers have been using it large numbers. Read More
Should online travel agencies be allowed to own the new .hotel array of domains?
News / Online
Should online travel agencies be allowed to own the new .hotel array of domains?
By Viewpoints | March 21, 2013
In October 2012, Tnooz was among the first to draw attention to the potential damage that might occur, if an OTA such as Booking.com becomes the host of the new .hotel(s) domain extension. Read More
Social media backfires as celeb snap costs airport official his job
News / Online
Social media backfires as celeb snap costs airport official his job
By Karthick Prabu | March 19, 2013
Anyone thinking one of the perks of working at an airport is the joy of spotting celebrities in transit might want to think again. Read More
Using social media on mobile delays reactions more than smoking cannabis! [INFOGRAPHIC]
News / Online
Using social media on mobile delays reactions more than smoking cannabis! [INFOGRAPHIC]
By Kevin May | March 15, 2013
Here is sideways look at what the combination of using a mobile device for social media does to user behaviour, bandwidth issues and the costs involved. Read More
Recaptured: Tourism Australia steps into @Australia
News / Online
Recaptured: Tourism Australia steps into @Australia
By Nick Vivion | March 15, 2013
The above tweet is one of the first from the @Australia Twitter handle, which was recently reclaimed by the country's national tourism authority from a long-time squatter. Read More
Facebook fans voice support after Luton Airport bad taste pic apology
News / Online
Facebook fans voice support after Luton Airport bad taste pic apology
By Linda Fox | March 15, 2013
London Luton Airport has taken a drubbing in the UK press this week for posting a picture of a Chicago air crash incident on its Facebook page Read More
Airlines on Pinterest: in-depth look reveals a bit of a graveyard
News / Online
Airlines on Pinterest: in-depth look reveals a bit of a graveyard
By Viewpoints | March 15, 2013
Pinterest was one of the star social networks of 2012. Countless articles and reviews and paeans were written about it and, notably, unlike Google Plus, it never received much criticism. Read More