SOCIAL: An obvious part of any commercial activity, social media still manages to cause problems within any organisation as to the best process for handling it, from whose responsibility it should be to how much time she be devoted to it within an overall marketing, PR and commercial strategy. READ MORE on SocialMediaToday.
Maintaining a social media strategy is not only about scheduling tweets and replying to mentions. Rather, social media marketing is a living process in which each component is connected to the others.
From content creation, to post scheduling, to campaign development, to analytics reporting, social media is an ongoing process.
Do you allocate your time in a similar manner? Do you think that one component should have a larger focus during the week?
Any look at the workflow around handling social media should cover such areas as updating networks, curating content, growing a community, analysing analytics and research.
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NB:Social clock image via Shutterstock.