Social Media

News / Online

Twitter is dead easy - maybe just buy followers

By Viewpoints | July 5, 2012

Online marketing has become increasingly complex over the past few years, and there have been countless posts about how to market yourself, your brand, your site or your product on social media. Read More

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Aurora takes 25% stake in Russian travel social network

By Linda Fox | July 5, 2012

Russian venture capital firm Aurora has invested an undisclosed amount to acquire a stake in travel social network xLander Read More

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Qatar Airways takes globetrotting route with Tweet a Meet campaign

By Linda Fox | July 4, 2012

Maybe it's a summertime thing or, maybe it's more to do with travel and tourism companies feeling more comfortable with social media but recent weeks have seen a number of quirky Facebook and Twitter... Read More

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Holland clones @sweden project with weekly citizen Twitter showcase

By Kevin May | July 4, 2012

"Do we live in windmills? Do we walk on wooden shoes? Is the whole country covered with fields of tulips and do we smoke a lot of weed?" - the Dutch want to dispel or confirm some myths for wannabe... Read More

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Psychology behind why people leave travel reviews and what you can do about it

By Viewpoints | July 3, 2012

Whatever product or service you’re selling; online customer reviews have real bottom-line benefit – increasing conversion, lowering return rates and boosting SEO efforts. Read More

Impact of social media on the travel industry [INFOGRAPHIC]

By Kevin May | July 2, 2012

Yes, we've all seen infographics telling us how social media is doing this and that to the travel industry. But sometimes a few nuggets of information are new and stand out. Read More

News / Online

Taking the travel ecosystem into the design of websites

By Viewpoints | July 2, 2012

Lots of talk recently around how consumers are ploughing through various stages of the search, shopping and experiencing of travel products. Read More

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conTgo goes forth with app for corporates encompassing SoLoMo

By Linda Fox | July 2, 2012

The corporate travel world has been striving recently to make tools for the road traveller more like what they're used to using in the leisure world Read More

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The online travel ecosystem [INFOGRAPHIC]

By Kevin May | June 29, 2012

Refreshingly unbiased look at what the online travel ecosystem looks like in 2012, taking into account such areas as the planning, booking and reviewing of trips. Read More

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Hang on a minute - Is social media destroying tourism?

By Troy Thompson | June 28, 2012

We were just outside of Milan. Spending an enchanting evening in our small villa. Read More

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How to use negative feedback about travel to create positive influence

By Viewpoints | June 27, 2012

Nobody really likes receiving negative feedback. It stings, and as a hotel owner or manager, you immediately start kicking yourself for the missed opportunity when a guest leaves negative feedback about... Read More

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Hotel prepares social media response after campaign backlash

By Linda Fox | June 26, 2012

London's Hoxton Hotel has created a bit of a social media storm this morning after unleashing its 500 room sale which was sold out in a minute Read More

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The @Sweden Twitter scandal - did tourism officials handle it correctly?

By Viewpoints | June 21, 2012

How do you represent a region or a country in social media? A challenge to many tourist boards and associations whose job is not to sell a particular product or service but to market a city, region or... Read More

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BalticMiles crowdsources loyalty programme partners and rewards

By Linda Fox | June 21, 2012

BalticMiles has devised a simple approach to its loyalty programme by inviting members to suggest partners for the scheme as well as the sorts of benefits they would like for each level. Read More

News / Online

Where the Hell is Matt? is back [VIDEO]

By Kevin May | June 21, 2012

The Where the Hell is Matt? phenomenon started way back in the good ol' days of 2006, when game designer and traveller Matt Harding filmed himself dancing in locations around the world. Read More

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