BalticMiles has devised a simple approach to its loyalty programme by inviting members to suggest partners for the scheme as well as the sorts of benefits they would like for each level.
The multi-partner loyalty provider partnered with Simpliflying for the idea which works via the Napkin Labs Brainstorm app on Facebook with members submitting their own ideas as well as voting on others via a 'Brainstorm' page.
Suggestions with the most 'likes; will be converted to mileage points for members, who will also be asked to help develop them with the BalticMiles team.
While BalticMiles is claiming a world first for this crowdsourced scheme other airlines, notably Estonian Air with AirScore, have used Facebook to drive loyalty and other social initiatives.