Social Media

News / Online

Decode this: The value of social media in marketing

By PhocusWire | May 2, 2013

In the ongoing evolution of social media in 2012, people’s behavior in social and mobile matured to a point where the first thing they do when they wake up in the morning is check Facebook on their... Read More

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Millions of social mentions bring the crowd to trip planning

By Nick Vivion | May 2, 2013

By parsing the millions of travel mentions on social media, Suggestme.com curates an algorithmically-organized view of a city. Read More

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Mining the Facebook social graph to work out what travellers want to do on a trip [INFOGRAPHIC]

By Kevin May | May 1, 2013

Travel companies are finally getting their heads round the fact that Facebook can be a goldmine of information about consumer habits and the things they like doing on a trip. Read More

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Etihad teams with LinkedIn for online mapping tool

By Linda Fox | May 1, 2013

Interesting development from Etihad Airways as it targets business travellers with a mapping tool to help productivity on the go. Read More

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Battle of the sexes played out in social media

By PhocusWire | April 29, 2013

It's not just the youngsters, adults have given into the social media temptation and have signed up for Facebook and created Twitter accounts. Read More

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Beyond engagement and marketing - other growing pains for social media

By PhocusWire | April 26, 2013

Listening to various panels at a recent event, I noticed many expressed a "wait and see" attitude about social media. Perhaps this reflects the reality that social media is still in its infancy. Read More

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Routehappy embarks on mission to help people fly better with a happy pill

By Linda Fox | April 25, 2013

Routehappy finally lifts the lid today on what it's calling a 'next generation of flight metasearch' and after more than a year since launching its beta site Read More

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Thomas Cook tunes into social media with listening lab

By Linda Fox | April 25, 2013

Lots of buzz words kicking about in Thomas Cook's announcement of a 24/7 rapid response social media listening lab Read More

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Social media marketing ethics - reflections after the Boston Marathon bombing

By PhocusWire | April 24, 2013

Social media professionals have turned to tactics that undermine some of the core tenets promised by social media. Read More

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Indians fail to leave social networks at home when travelling

By Karthick Prabu | April 24, 2013

A study has found Indians cannot switch off from their digital lives during a trip, with 42% of the travellers actually logging into social networks more whilst on holiday than when at home. Read More

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Spotting fakes, trust issues and responding to hotel reviews [INFOGRAPHIC]

By Kevin May | April 24, 2013

As consumer browsing of online reviews to help select hotels has increased over the years, so have issues around trust, reliability and the age-old question of whether user generated content is genuine. Read More

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Reviewing ecommerce in India through the lens of social media

By PhocusWire | April 24, 2013

Ecommerce and social media - interestingly, both chart their beginning at the same period and their growth has been somewhat identical as well. Read More

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Beginners guide to digital marketing in China

By PhocusWire | April 23, 2013

Whether a realistic business proposition or not, many Western businesses will look to China at one point or another with a view of entering and making vast sums of money. Read More

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Social media fail at El Al as Open Skies strike grounds services

By Viewpoints | April 22, 2013

At times of crisis, it’s well-known that social media comes into its own. It helps spread real-time updates, answer questions from anxious customers - but this isn't new. Read More