Reviewing ecommerce in India through the lens of social media

MARKETING: Many eyes are on India and how the country's digital economy copes with both a growing middle class and the increased use of social media to engage with brands across the spectrum. This thorough analysis looks at a number of leading retailers and what they are doing.

Ecommerce and social media - interestingly, both chart their beginning at the same period and their growth has been somewhat identical as well.

So it bears no surprise that ecommerce brands in India took to social media like a fish to water.