Social Media

News / Online

Latest airline social rankings show snapshot of actual performance

By Nick Vivion | February 10, 2014

Airlines are often vaunted as top performers on social media. One recent study placed airlines at the top for the most active, answering the most questions the quickest across industries. That very Read More

News / Online

Facebook bug snags the social marketing of travel brands like Royal Caribbean

By Sean O'Neil | January 6, 2014

Talk about a "social" blunder. Last week, travel marketers noticed a bug in Facebook's software that briefly snared the social marketing campaigns of major brands like Royal Caribbean International. Read More

News / Online

Adara ties travel intent to Twitter ad platform with eye towards conversions

By Nick Vivion | December 20, 2013

Adara has recently announced an integrated partnership with Twitter that allows travel brands to retarget users with specific behaviors on the social platform. This partnership is a continued evolu Read More

News / Online

One decade in, enterprise-level social matures - so what's next for social in business?

By Nick Vivion | December 19, 2013

Social strategist Altimeter Group has published an overview of enterprise-level social programs in 2013, outlining the results of the company's annual survey of digital strategists. Coupled with ta Read More

News / Online

Airbnb launches first flight into integrated marketing with $2 million campaign, Birdbnb

By Nick Vivion | December 18, 2013

[video_popup width="805" height="454" video_link="http://www.youtube.com/embed/QJpMk8uuvo" video_image_link="https://www.tnooz.com/wp-content/uploads/2013/12/Screen-Shot-2013-12-18-at-9.28.23-AM-e1387 Read More

News / Technology

Gogobot goes niche, offering users contextual search aligned to specific interests

By Nick Vivion | November 7, 2013

Social travel planning service Gogobot rolled out a new feature today which provides contextual search for users. Dubbed "Gogobot Tribes," travelers can now select one or more travel styles that fi Read More

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Farewell Dopplr, hello Radar

By Linda Fox | October 22, 2013

Startups are often known for being nimble but just as Nokia announced plans to finally shutter Dopplr next month, one rapid startup saw an opportunity to fill the gap. Step forward Radar, which eve Read More

News / Online

Hotel WiFi Test tries social media pressure to call out slow hotel WiFi

By Nick Vivion | October 15, 2013

A new travel service dubbed Hotel WiFi Test is taking a novel approach to painfully slow WiFi in hotels: a centralized speed test that can be taken in a hotel and then posted directly to social media. Read More

News / Online

Hotels put best foot forward on social media [INFOGRAPHIC]

By Linda Fox | September 13, 2013

Best Hospitality Degrees has come up with this cute infographic on how hotels are using social media to best effect. Read More

News / Online

Four Seasons takes a new tack with Pinterest

By Linda Fox | September 11, 2013

Four Seasons is taking an interesting approach to trip planning with the unveiling of a service on Pinterest. Read More

News / Online

World's first Instagram-themed hotel

By Sean O'Neil | September 10, 2013

Every room at Sydney's 1888 Hotel is decorated with Instagram shots. The most popular users of the social networking site can stay the night for free. Read More

News / Online

KLM gaining steadily in the socially devoted stakes

By Linda Fox | September 4, 2013

'Socially devoted' might sound like something you would hear on the Grease soundtrack but it actually means how effective your company is treating its customers on social media. Read More

News / Online

Analysis of paid and organic search reveals most visible air travel searches

By Nick Vivion | September 3, 2013

In an analysis of air travel searches across the US, UK, Germany and France, Searchmetrics has identified the most visible brands offering air travel tickets in both paid and organic search. Read More

News / Online

From Periplus to social media - a potted history of the travel guidebook [INFOGRAPHIC]

By Kevin May | September 3, 2013

In all the furore over the sale of Lonely Planet earlier this year and Google buying Frommers in August 2012 it was easy to forget just how long the travel guidebook has been around. Read More

News / Online

No, not another content service - eDreams looks to inspire via Facebook app

By Linda Fox | September 3, 2013

While the debate rages on around social travel sites, whether they're necessary and their impact on the bottom line, eDreams is quietly unveiling its own effort Read More

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