Social Media

News / Online

Booking.com talks up importance of reviews in travel decisions, especially for rentals

By Linda Fox | June 14, 2019

The OTA's survey of 21,500 travelers globally reveals that 53% of travelers have decided not to book accommodation because of negative reviews about a host. Read More

phocuswright research how customers choose travel

News / Online

How do travelers choose where to go?

By Phocuswright Research | June 13, 2019

Travelers are exposed to an array of inspiration sources that seed ideas of spectacular places they hope to one day see. But with a world of options, travelers must carefully whittle them down to the... Read More

News / Online

VIDEO: HolidayPirates on winning social media and not using Google

By Kevin May | May 30, 2019

HolidayPirates is another of the outliers in the world of online travel in Europe that probably doesn't get the attention that it deserves. Read More

News / Technology

TripAdvisor adds safety features to reviews

By Linda Fox | May 15, 2019

TripAdvisor has added new features to the platform enabling travelers to find reviews that include information around safety-related incidents. Read More

From Our Partners / Online

What we’ve learned from tracking more than 280M online bookings

By SaleCycle | May 13, 2019

Over the past year, we have tracked more than 280 million online bookings and abandonments from their airline and travel clients. This is what we found out. Read More

News / Online

Latin America, part 1: Mobile, social drive travel forward despite lingering challenges

By Mitra Sorrells | May 6, 2019

For the first piece in our series on Latin America, we explore some of the region's characteristics impacting the travel industry. Read More

Opinion / Online

Transactional emails in travel: The good, the bad and the ugly

By Matt Harris - Dyspatch | April 19, 2019

Once consumers have booked a trip, the likelihood of receiving a really bad transactional email at some point between booking and departure is far too high. Read More

News / Online

Tripoto brings in $3.7M to boost community and travel search platform

By Kevin May | April 18, 2019

The India-based travel community secured the round from Orchid India, Hornbill Orchid India Fund, Chiratae Ventures, 3one4 Capital and Lasmer NV. Read More

Opinion / Online

Why travel marketers are embracing visual storytelling

By Stephen Taylor - Sojern | April 11, 2019

Visual storytelling is evolving and serves as an important and effective strategy for digital marketers in travel. Read More

Opinion / Online

Marketing buzzwords are powerful ... if you know the customer

By Matt Walker - LikeWhere | April 10, 2019

"Local," "experience," "platform," "storytelling" - many words in travel marketing are ceasing to communicate value both internally and to the customer. Read More

News / Technology

VIDEO: How a gamification app can find a role in tourism

By Kevin May | March 22, 2019

Gamification of tech services is not an entirely new concept in the travel industry but the capabilities of smartphones and their mobile networks has certainly improved the quality of some of the apps. Read More

News / Online

Withlocals walks away with €8M to support peer-to-peer experiences service

By Kevin May | March 5, 2019

The Series B round was led by Keen Venture Partners and also saw participation from previous backer Inkef Capital, giving it around €16 million since 2013. Read More

WeChat 2018 rankings Dragon Trail Interactive

News / Online

Airlines, cruise lines see big gains in WeChat engagement

By Mitra Sorrells | February 28, 2019

According to a report from Dragon Trail Interactive, the top 10 airlines and cruise lines saw significant increases in WeChat activity in 2018. Read More

Interview / Online

Sounding Off: Being able to shift ad budgets will please all in travel (except Google)

By PhocusWire | February 22, 2019

Travel brands will consider the rise of effective social media advertising as a welcome break from the stranglehold they often feel from the search engine giant. Read More