Social Media

TourRadar marketing contest
News / Distribution
TourRadar works with Google Zoo for unusual multi-continent tour contest
By Mitra Sorrells | February 18, 2019
TourRadar's "Tour the World" campaign, with help from Google Zoo, is intended to introduce a new audience to its services as an online travel agency for multiday tours. Read More
TripAdvisor full year earnings 2018
News / Online
TripAdvisor credits “reinvigorated” hotel segment, sees growth in experiences and restaurants during 2018
By Mitra Sorrells | February 13, 2019
TripAdvisor reports improved hotel segment profitability and growing experiences and restaurants for 2018 financial results. Read More
China series part 1 overview
News / Online
China, part 1: The big (and getting bigger) picture
By Mitra Sorrells | February 4, 2019
Travel brands and suppliers need to be aware that the Chinese travel market is not only growing - it is also changing. Read More
MMGY cruise industry marketing data
News / Online
Shifts in demographics, desired features drive cruise marketing strategies
By Mitra Sorrells | January 31, 2019
Data from MMGY Global points to growing interest in cruising among younger travelers and also a shift in features that influence purchase decisions. Read More
Cruise series part 4 digital marketing NCL
News / Online
Inside cruise, part 4: The marketing mix
By Mitra Sorrells | January 28, 2019
Norwegian Cruise Line chief marketing officer Meg Lee shares her thoughts on social media, paid search, content curation and how emerging technologies can be used in cruise marketing. Read More
QOTW: Something about an ethical dilemma
News / Online
QOTW: Something about an ethical dilemma
By PhocusWire | January 25, 2019
Quote from Valerie Castillo, vice president of marketing for TrustYou, in an article on PhocusWire this week. Read More
New model hotel op-ed Gulati
News / Startups
When it comes to guest personalization, price is only one piece of the puzzle
By Valerie Castillo - TrustYou | January 23, 2019
A new hotel brand, Life House, is currently testing an algorithmic pricing system based on customer profiles, history, spending habits and even social media followers.  Read More
CEO interview Carnival Arnold Donald
Interview / Technology
In The Big Chair - Arnold Donald of Carnival Corporation
By Mitra Sorrells | January 9, 2019
Arnold Donald, CEO of Carnival Corporation, shares his thoughts on the cruise distribution landscape, how technology is improving the guest experience and advice on what makes a good leader. Read More
Inside cruise, part 1: Keys to the sector’s smooth sailing in the future
News / Technology
Inside cruise, part 1: Keys to the sector’s smooth sailing in the future
By Mitra Sorrells | January 7, 2019
In many ways, cruise is the outlier of the travel industry. While more travelers are turning to digital sources to book their travel – Phocuswright’s U.S. Online Travel Overview 2018 predicts online... Read More
VIDEO: TripElephant - Summit pitch at Phocuswright 2018
Interview / Startups
VIDEO: TripElephant - Summit pitch at Phocuswright 2018
By Kevin May | December 17, 2018
TripElephant is a digital search marketing optimization tool. It creates, manages and optimizes search campaigns for travel clients of any size and scope. Read More
STARTUP STAGE: Pebblar helps travelers create itineraries with DIY collaborative tool
Interview / Startups
STARTUP STAGE: Pebblar helps travelers create itineraries with DIY collaborative tool
By Jill Menze | November 29, 2018
Pebblar offers travelers a visual workspace to map and create itineraries. Think the functions of Microsoft Word and Excel, plus Google Maps, all in one collaborative, cloud-based software. Read More
sojern raises 150M
News / Online
Sojern raises $120M, eyes new markets, verticals
By Jill Menze | November 13, 2018
Travel tech firm Sojern has landed a funding round of $120 million to grow its business and enter new markets. Read More
Startup Stage Alpacr
Interview / Startups
STARTUP STAGE: Alpacr aims to create a social platform for avid travelers
By Mitra Sorrells | November 8, 2018
Founded in January 2017, Alpacr wants to serve as a digital diary for travelers, allowing them to consolidate insights and photos from their trips in one app and easily share them with others.   Read More
Travelers less concerned with social media, destination politics when finding and planning travel
News / Online
Travelers less concerned with social media, destination politics when finding and planning travel
By Jill Menze | October 29, 2018
Travelers are increasingly relying on technology to assist with their travel experiences, however, some of their travel preferences and choices may deviate from common thinking. Read More
mapify-seed-funding
News / Startups
Mapify plots expansion following $1.3M in funding
By Linda Fox | October 22, 2018
Social travel site Mapify gets $1.3 million in seed funding. Read More
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