Bluebridge has sold its travel business to tourism organisation IT provider Simpleview, in a bid to divest itself of two of its divisions.
The other tech service, mobile apps for churches, was also sold this week as part of a programme to concentrate on an employee engagement platform.
Terms of the acquisition by Simpleview have not been disclosed.
No staff are moving to Simpleview, just the customer base and technology.
For Simpleview, the deal gives it an additional tech platform to its arsenal of services for destination marketing organisations and tourism boards.
Bluebridge created a series of apps that allow organisations to showcase destination information, events, offers, venue information and other services into their existing web offering.
Simpleview CEO Ryan George says:
"We’re excited to bring another powerful tool into the Simpleview suite of products and services, but more than that, we look forward to leveraging these new capabilities to reimagine the visitor journey from dreaming through to booking, and especially for in-market interactions, where apps provide tremendous advantages."
Customers of the Bluebridge platform include tourism organisations in the US and South Africa, used by more than half a million travellers.