Ctrip might be flying the flag for the internationalisation of Chinese travel businesses, but hotel IT specialist Shiji is also looking beyond its home market.
Shiji has a strong presence in Europe via investments in ReviewPro, Snapshot and Hetras, and has been building up its footprint in the US.
Being backed by Alibaba - another business which started in China and is now a significant global player - will help.
But as well as looking beyond China, Shiji wants to provide data-driven cloud-based services to enterprises other than hotels. Its COO Kevin King talked in terms of having a presence where consumers "eat, sleep, shop and play".
In an interview with China Travel News, King said: "We believe in change and we are changing".
He added that part of the change is a corporate rebranding, including a new logo which reflects "the exchange of data".
The interview also outlines the seven pillars of its business, a concept reflected by its new identity.
For more background on the rebranding and an outline of the seven pillars, click here to read the article in full:
Related reading from Tnooz:ReviewPro takes $28 million investment from Chinese hotel IT group (Jan17)
SnapShot Travel secures Euro 25 million for hotel analytics tech (July15)
Alibaba splashes out $450 million on hotel IT service Beijing Shiji Info (Sept14)
NB: This article is republished with permission as part of Tnooz's content partnership with China Travel News.