Four out of ten websites in the intermediary/agency category of leading travel web brands in the UK are search sites, with Skyscanner leading the pack.
All four sites - Skyscanner, Cheapflights, Travelzoo and Travelsupermarket - increased their market share last week as others such as Thomas Cook and TravelRepublic saw slight decreases.
Market leader Thomson is still managing to hold off the threat of Expedia, with around a third of a percentage point over its rival.
Most popular travel websites in the UK for the week ending January 28 2012:
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Destinations and Accommodation
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Travel search terms
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NB: Data courtesy of Experian Hitwise
NB2:Image via Shutterstock.