Sabre has released technology enabling hotels and airlines to put together personalised offers for customers.
Custom Offers builds on the company's existing technology for airlines, which has been available for a couple of years, and now also enables them to target offers based on frequent flier number or tier status. For example, an airline can now provide customers with a customised seat-map and pricing.
On the hotel side Starwood Hotels & Resorts is the launch customer for Custom Offers after participating in a trial last year with a group of pilot agents.
The offers are built based on a loyalty score applied at the time as well as a range of shopping and traveller information such as whether they usually use a competitor, are travelling for business or leisure.
Custom Offers is supported by a campaign engine which enables suppliers to build the promotions, find who to target, send out the offers and create reports to track success.
According to Sabre the offers can be as broad or as targeted as suppliers want with offers based around a specific city, weekend or origin.
Custom Offers uses a range of technology including XML and EMD as well as enabling airlines who file fares using ATPCO to use the enhanced capabilities.
Sabre's launch comes less than a month after the unveiling of Travelport's Merchandising Platform for airlines which enables airlines to sell fares and ancillaries via their own websites or third parties and regardless of whether they're using XML or more traditional ATPCO technology.
The technology has been integrated into the company's existing marketing services available via the GDS and is available to agents and online players via Sabre Red Space and Sabre Web Services respectively.