Revenue management is a discipline in the travel industry that has evolved exponentially in both sophistication and importance over recent years.
One of the companies at the forefront of it since 2004 is RateGain - a business that has moved beyond its traditional focus on hotels to now include airlines, online travel agencies, car rental and cruise.
Some 12,000 clients are now on its books, such as Melia Hotels International, InterContinental Hotels Group, Expedia, Hertz, Carnival Cruise and Lufthansa.
It's founder and CEO, Bhanu Chopra, sat down with PhocusWire during Phocuswright Europe 2018 to discuss some of the latest trends affecting those at the sharp end of revenue management.
He also talks about the India-based companies expansion into new markets and how it is now working with sectors such as tour operating.
PhocusWire partner interview: Rategain