After reporting massive mobile channel growth in its recent quarterly earnings, now Qunar has revealed booking numbers during the Chinese New Year (CNY).
Flight bookings during the new year holiday reached 250,000 tickets in a single day, an 85% increase compared to the 135,000 tickets that it sold in a single day during CNY 2013.
Also, 50% of the total flight bookings on the peak day were via Qunar's mobile channel.
This new number of 125,000 mobile flight bookings in a single day is more than double of the previous (then all-time-high) number of 60,000 mobile flight bookings in a single day it reported on January 6 2014.
Mobile booking window (advance purchase) for flight tickets reveal that most mobile bookings (70%) occurred within 20 days of the trip with a fifth of mobile bookings occurring within three days of the trip. 15% of mobile bookings have a advance purchase window of 30+ days.
Incredibly, Qunar reached about five million train ticket queries in a single day, with Beijing taking the top departure destination over the CNY in both 2013 and this year.
Still, the company reports that international ticket bookings during the holiday season were about three times the volume experienced during CNY 2013.
Southeast Asia emerged as the most popular international destination for Chinese tourists this holiday season, with top places including Hong Kong, Taipei, Bangkok, Seoul and Singapore.
Recently, Chinese search engine giant Baidu (also a controlling stakeholder in Qunar) launched a Big Data powered visual map that showed the pattern of people travelling within China during CNY 2014.