PinMeTo has announced a second round of financing from D-Ax, a partnership between Nordic group Axel Johnson and RECAPEX. This latest financing complements its first round of $220,000 from Swedish firm Wingefors.
The startup (TLabs here) focuses on online presence management for small businesses, an important task for hospitality businesses seeking consistency and accuracy across the growing menu of online business listing services.
The value of the financing was not disclosed, with only a "minority stake" being shared by the two companies.
Praise was high in an effusive statement from the man in charge of D-Ax investments, Niklas Eklund:
D-Ax invests in brilliant tech entrepreneurs who solve pressing tech problems on a global scale. PinMeTo, comprised of brilliant and promising tech entrepreneurs, will have a positive global impact with their innovative tech solutions, by helping chain businesses on a digital, as well as a physical front.
The startup joins a competitive playing field of other digital management companies such as Yext, although its European base and focus on larger, more unwieldy chain companies set it apart from others in the space.
NB: Digital maps image courtesy Shutterstock.