Phocuswright Research

News / Distribution

REPORT: COVID-19 Hotel Forecast - Singapore

By PhocusWire | April 14, 2020

Singapore provides an excellent example of how the hotel industry is impacted by the interplay of viral spread, government policy and social behavior – both at home and outside its borders. Read More

News / Online

FAST FACTS: Traveler sentiment in the age of COVID-19

By PhocusWire | April 9, 2020

Phocuswright surveyed travelers in four markets to understand traveler sentiment. We present the full findings and insights into the implications for the global travel industry. Read More

News / Distribution

REPORT: COVID-19 Hotel Forecast - New York City

By PhocusWire | April 7, 2020

Over the coming months, Phocuswright and the data science team at LodgIQ will evaluate a swath of hotel-related and other data across key metropolitan areas, beginning with New York City. Read More

News / Online

Phocuswright appoints Pete Comeau to managing director role

By PhocusWire | February 11, 2020

Comeau was previously senior vice president of strategy and operations, including a regular role fronting the brand's Battleground and Launch competitions at The Phocuswright Conference and Phocuswright... Read More

News / Online

Research Spotlight: The state of the European online travel market

By Jill Menze | January 29, 2020

Our sister brand Phocuswright recently published its annual flagship report on the Europe online travel market, presenting findings on the European leisure and unmanaged business travel markets, with... Read More

News / Online

Phocuswright appoints Charuta Fadnis for senior research role

By PhocusWire | December 12, 2019

The ex-Phocuswright analyst returns as senior vice president for research and product strategy after three years at BCD Travel. Read More

News / Online

Research Spotlight: The cause and effect of last-minute booking

By Jill Menze | December 12, 2019

As travel brands approach 2020, leading with a “mobile-first” strategy is no longer something to consider - it’s a necessity. Read More

News / Startups

State of travel startups: Almost $20B raised in funding over ten years

By Kevin May | October 15, 2019

Phocuswright's annual State of Startups Report, which has tracked the digital travel startup landscape since 2009, found a 55% increase year-over-year ($5.7 billion) in the amount of money going into... Read More

News / Technology

Research Spotlight: Are bots the future of brick and mortar?

By Jill Menze | August 14, 2019

A new report from Phocuswright examines how several chatbot startups found a way to turn bot limitations into a feature rather than a bug. Read More

News / Online

Research Spotlight: What’s the significance of Amazon’s flight launch in India?

By Jill Menze | July 31, 2019

In May, Amazon made its much-anticipated move back into travel by launching a flight booking service in India. But why India? And what are its OTA ambitions? Read More

phocuswright research how customers choose travel

News / Online

How do travelers choose where to go?

By Phocuswright Research | June 13, 2019

Travelers are exposed to an array of inspiration sources that seed ideas of spectacular places they hope to one day see. But with a world of options, travelers must carefully whittle them down to the... Read More

News / Technology

Tailoring the user experience: Personalization, customization or individualization?

By Phocuswright Research | May 9, 2019

Three fundamental approaches are employed to tailor the user experience based on both explicit traveler preferences and inferred signals derived from past performance. Read More

News / Online

The push and pull of travel advertising

By Phocuswright Research | March 14, 2019

Products have their strengths, and travel brands need to diversify their ad channel mix to maintain a balance of brand awareness tactics, direct-response offerings and a foray into emerging technologies... Read More

News / Online

Four notable trends and stories impacting the airline sector right now

By Phocuswright Research | February 18, 2019

A look at the four most notable trends and stories that are impacting the U.S. airline segment in 2019. Read More

News / Online

Four key developments keeping the U.S. OTA market exciting

By Phocuswright Research | February 4, 2019

Phocuswright's recent travel research identifies four key developments that make the U.S. online travel agency market an exciting one to watch in 2019. Read More

Most Popular
Latest Stories