Hot on the heels of research yesterday that indicated an apparent mass reluctance to make bookings on handsets is better news for the mobile travel sector - ticketing is booming.
Juniper Research says 15 billion tickets worldwide will be issued to mobiles by 2014, a huge jump on the two billion that will be sent to customers in 2010.
The surge will be driven mostly by airlines, rail and metro service providers, the report says.
Although most of the existing mobile ticketing systems are based on SMS and barcode technology, there is an increase in dedicated smartphone app-operated systems being designed for handling tickets.
Surprisingly it is Western Europe which is expected to spearhead the growth over the next four years, overtaking the Far East and China as the most switched-on region.
Report author Howard Wilcox says:
“Although 15 billion sounds large, it is in fact it a small percentage of total tickets issued – there is plenty of scope for innovative solutions to penetrate this market."