Today, how to communicate via Facebook... (sorry, farming does not count!). Five tips to make your Facebook presence a true communication outlet.
If you would like to view the full presentation, you can check it out on Slideshare, or head to the bottom of the page.
7. Encourage interaction and communication.
It is called social media for a reason. So get social already.
Stimulate your fans with meaningful, interesting and valuable content... which leads to a meaningful, interesting and valuable conversation.
WARNING: If you don't really want to talk to your consumer, find out what they really thing about you, possibly hear negative comments or bad words, Facebook is not the place for you.
Move along, nothing to see here...
8. Ask questions, surveys, quizzes = free research!
Facebook is a virtual pot of gold for consumer research. And all you have to do is start asking questions.
Scientific? Probably not.
Honest feedback from your audience? Yes.
Free? Heck, Yes!
9. Surprise your new friends.
Okay, this one could go in a couple sections, but it works here.
Again, you have consumers with an affinity to your social presence...surprise them!
Keep it fun. And not just by running contests.
10. Be available, all of the time!
Social media is a 24/7 monster. Consumers are expecting a response in two hours, instead of two days.
Starting a successful social presence means a commitment to be available to your fans.
11. Don't hide during a disaster, have an emergency communication plan.
Your Facebook page is an outlet for communication, even during a disaster. Say, a volcano eruption.
Simply ignoring your previously active social channel is not a well received strategy.
Create a disaster plan and include your social outlets.
Part Three is all about marketing...