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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

Adara, the travel data startup, lands $23M in a Series C round
News / Online
Adara, the travel data startup, lands $23M in a Series C round
By Sean O'Neil | September 14, 2015
Adara, maker of a business intelligence platform for the travel industry, has secured $23 million in... Read More
Make It Social, a group bookings tech startup, debuts API for large enterprises
News / Online
Make It Social, a group bookings tech startup, debuts API for large enterprises
By Sean O'Neil | September 10, 2015
Edinburgh is famed both for its tourist attractions and for being a blossoming tech hub. Now a... Read More
HookLogic raises $15.5 million to hook brands to online travel agencies
News / Distribution
HookLogic raises $15.5 million to hook brands to online travel agencies
By Kevin May | September 10, 2015
One of lesser known middle men in the industry - HookLogic - has captured $15.5 million to expand its... Read More
What could possibly go wrong - control tourist robots from thousands of miles away
News / Technology
What could possibly go wrong - control tourist robots from thousands of miles away
By Kevin May | September 10, 2015
So here is a new idea that is likely to polarise opinion into two distinct camps of "wow, that's... Read More
The psychology of gifts -  a practical guide for hotels
News / Distribution
The psychology of gifts - a practical guide for hotels
By Viewpoints | September 10, 2015
Hotels looking to increase their gift voucher and upsell revenues should take a look at some of the... Read More
What factors are most important to travellers when reading web reviews?
News / Online
What factors are most important to travellers when reading web reviews?
By Kevin May | September 9, 2015
An eye-tracking study of hotel search behaviour has revealed the attributes at the heart of decision... Read More
Think about the context of your travel content
News / Distribution
Think about the context of your travel content
By Viewpoints | September 9, 2015
Content fever continues to spread, with ever more travel companies getting the message on “brand... Read More
Airport personas emerge in the quest to improve the experience
News / Technology
Airport personas emerge in the quest to improve the experience
By Linda Fox | September 9, 2015
Airline technology specialist SITA has identified four personas which make up the US air travelling... Read More
Marriott lets guests borrow VR headsets at two hotels in London and New York
News / Technology
Marriott lets guests borrow VR headsets at two hotels in London and New York
By Sean O'Neil | September 9, 2015
Today, Marriott has begun to lend virtual reality (VR) headsets at two of its hotels: the New York... Read More
Travel marketers rise and shine - one in six minutes (awake) spent online
News / Technology
Travel marketers rise and shine - one in six minutes (awake) spent online
By Linda Fox | September 8, 2015
Not strictly speaking travel technology but Internet Advertising Bureau figures are pertinent to the... Read More
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Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
September 9, 2025
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
 In partnership with Zartico, this video series explores the latest trends and delivers practical... Read More
Get real: The power of combining AI with authentic intelligence
August 19, 2025
Get real: The power of combining AI with authentic intelligence
Chris Hemmeter from Thayer Investment Partners outlines his thoughts on the importance of balancing AI... Read More
Changing traveler patterns, evolving customer needs drive demand for travel insurance
May 6, 2025
Changing traveler patterns, evolving customer needs drive demand for travel insurance
Travel protection is bringing peace of mind for travelers and positive rewards for suppliers.... Read More