Online

PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

User-generated content still powerful in travel marketing [INFOGRAPHIC]
News / Technology
User-generated content still powerful in travel marketing [INFOGRAPHIC]
By Nick Vivion | July 10, 2015
Content marketing platform Stackla has pulled together an infographic that highlights how important... Read More
TripAdvisor peers into the mouth of the travel transaction funnel
News / Online
TripAdvisor peers into the mouth of the travel transaction funnel
By Sean O'Neil | July 9, 2015
TripAdvisor, the user-reviews giant, recently studied how well its advertising was working as... Read More
How one company is analyzing photos and videos to increase conversions for hotels
News / Distribution
How one company is analyzing photos and videos to increase conversions for hotels
By Nick Vivion | July 9, 2015
Increasing conversions is a critical piece of online marketing for hotels, which face a myriad of... Read More
Everything you need to know about Demand Generation for hotels
News / Online
Everything you need to know about Demand Generation for hotels
By Viewpoints | July 9, 2015
Demand generation has always been important to hotels, why else have sales departments? NB: This is an... Read More
Startup pitch: Diviac seeks to bring scuba diving holidays into the digital world
News / Distribution
Startup pitch: Diviac seeks to bring scuba diving holidays into the digital world
By Linda Fox | July 9, 2015
Diviac (Dive Maniac) was launched as a booking platform for scuba diving holidays. Co-founder Joel... Read More
HotelTonight trials a virtual concierge in five cities
News / Online
HotelTonight trials a virtual concierge in five cities
By Sean O'Neil | July 8, 2015
Since February, HotelTonight, the on-demand booking app, has been prototyping a local virtual... Read More
SimilarWeb slashes its traffic estimates for travel content sites
News / Online
SimilarWeb slashes its traffic estimates for travel content sites
By Sean O'Neil | July 8, 2015
In early April, SimilarWeb, a traffic analytics startup, revised its algorithm. The effects are only... Read More
Hotels losing fewer clicks to intermediaries bidding on branded keywords
News / Online
Hotels losing fewer clicks to intermediaries bidding on branded keywords
By Nick Vivion | July 8, 2015
The first quarter of 2015 has seen a slight improvement in the number of clicks lost by hotels to... Read More
Airbnb quietly starts a pilot for listings exclusively for business travellers
News / Online
Airbnb quietly starts a pilot for listings exclusively for business travellers
By Kevin May | July 7, 2015
Airbnb has made no secret of its strategy to widen the pool of travellers connecting with its hosts to... Read More
Could equity be a new way for your travel startup to drive early adoption?
News / Online
Could equity be a new way for your travel startup to drive early adoption?
By Nick Vivion | July 6, 2015
The evolution of the JOBS Act in the United States has led to an emerging group of startups angling to... Read More
FirstPrevious
NextLast
Sponsored Content
From Our Partners
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
September 9, 2025
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
 In partnership with Zartico, this video series explores the latest trends and delivers practical... Read More
Get real: The power of combining AI with authentic intelligence
August 19, 2025
Get real: The power of combining AI with authentic intelligence
Chris Hemmeter from Thayer Investment Partners outlines his thoughts on the importance of balancing AI... Read More
Changing traveler patterns, evolving customer needs drive demand for travel insurance
May 6, 2025
Changing traveler patterns, evolving customer needs drive demand for travel insurance
Travel protection is bringing peace of mind for travelers and positive rewards for suppliers.... Read More
Phocuswright Research
Phocuswright Events
Northstar Travel Group
Other Northstar Travel Group Products
Events by WIT
About Us
Advertise
Privacy
Contact Us
Do Not Sell or Share My Data
Copyright © 2026 by Northstar Travel Media LLC. All Rights Reserved. Phocuswright 301 Route 17 N., Suite 1150, Rutherford, NJ 07070 USA | Telephone: +1 860 350-4084
Phocuswright • The Phocuswright Conference • Phocuswright Europe • Global Startup Pitch • Web In Travel • Retail Travel
Register Now