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PhocusWire's in-depth coverage of the intersection of travel, tourism and hospitality with the web, featuring news, analysis, interviews, research and more.

Think email marketing in travel is dead? Three ways travel brands can still win
News / Distribution
Think email marketing in travel is dead? Three ways travel brands can still win
By Viewpoints | June 5, 2015
With 49% of UK travellers buying their holidays online, travel brands need to be making full use of... Read More
Your creative could be failing to convert because you are using the wrong images
News / Technology
Your creative could be failing to convert because you are using the wrong images
By Nick Vivion | June 4, 2015
Humans are visual beings — we use our eyes to process information quickly and the colors and content... Read More
Vamo's PriceMyTrip tests new way of searching for travel on social media
News / Distribution
Vamo's PriceMyTrip tests new way of searching for travel on social media
By Nick Vivion | June 4, 2015
Last week, complex itinerary booking engine Vamo tested a new feature that allowed users to price... Read More
What your revenue management system should be doing for your hotel
News / Distribution
What your revenue management system should be doing for your hotel
By Viewpoints | June 4, 2015
Hotel technologies have seen tremendous changes over the past few years. Channels are evolving at a... Read More
Five things to know about cross-channel marketing in travel
News / Online
Five things to know about cross-channel marketing in travel
By Viewpoints | June 3, 2015
Customer experience and continued engagement have always been a pre-requisite in the global airline... Read More
What does the future hold for search engine marketers?
News / Technology
What does the future hold for search engine marketers?
By PhocusWire | June 3, 2015
Originally, the web represented a land of boundless opportunity, something that was seized on by... Read More
What social media says about the sharing economy
News / Online
What social media says about the sharing economy
By Nick Vivion | June 1, 2015
Airbnb is dominating social media discussions, according to a language analysis by Crimson Hexagon on... Read More
Bye bye brand: Urbanspoon melts away into Zomato
News / Distribution
Bye bye brand: Urbanspoon melts away into Zomato
By Nick Vivion | June 1, 2015
Rather than wait any longer or try to softly merge the platforms, Zomato has decided to quickly pull... Read More
Conversions rethink prompted by the new digital travel funnel
News / Distribution
Conversions rethink prompted by the new digital travel funnel
By Viewpoints | June 1, 2015
The travel sector  is competitive. While it has one of the largest pools of online customers, these... Read More
Mobile changes everything: The big world of internet trends in 2015
News / Technology
Mobile changes everything: The big world of internet trends in 2015
By Sean O'Neil | June 1, 2015
Like the blockbuster hit Mad Max, mobile is crushing it -- and mobile video ads are crushing it even... Read More
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