A provocative headline, admittedly, but data from the Technorati State of the Blogosphere 2009 report has shed some light on the aspirations of bloggers, a sizeable number of which write about travel.
Although some say that Technorati has lost its importance over the years, its annual sweep of the community attracts a wonderfully vast range of opinions from corporate, part-timers, self-employed and just-for-fun bloggers.
Personal musings (45%) still account for the largest share of digital outpouring from bloggers, followed by technology (41%), politics (32%), news (30%), business (28%), computers (25%) and music (24%).
Nevertheless, exactly one in five of the survey's audience are blogging about travel. In terms of the who: 10% of corporate bloggers have a focus on travel; 16% of the self-employed; 20% of part-timers; and 21% of the hobbyists.
The data also shows how much or less people are blogging - an important area of consideration given the rise (and growing importance) of micro-blogging sites such as Twitter and other social media activities.
Nearly one in four people say they blog somewhat less frequently than they used to while 13% say they blog a lot less. This compares with the 17% of people who blog a lot more and 17% somewhat more than previously.
For those who are blogging less, reasons include work and family commitments (64%), more time on micro-blogging sites (34%) and more time on social networks (32%).
The research shows that personal and corporate reputation is an important aspect and, it appears, motivator behind blogging.
A mighty 58% believe they are better known in their industry as a result of blogging.
Around the same number say their company is considered a thought leader in the industry because of its activities in the blogosphere, while almost two-thirds say prospective clients have read their blog and purchased products.
And, finally, what blog-related plans did the survey uncover?
One in four say they will attempt to get speaking opportunities as a result of their blogging, while 35% plan to publish a book.
So if one in five bloggers write about travel, guidebook publishers should expect an influx of pitches in the coming year.
Not good news for those that say the internet is ruining travel journalism.