Offline Travel Agency

PhocusWire's in-depth coverage of offline travel agencies, featuring news, analysis, interviews, research and more on the brands and their strategies, executives and positions in the market.

Amadeus looks to future with ‘steady growth’ in first half of 2025
News / Distribution
Amadeus looks to future with ‘steady growth’ in first half of 2025
By Linda Fox | July 31, 2025
The company reported positive earnings for the second quarter of 2025 on the heels of a profit increase during Q1, despite global and economic uncertainty. Read More
Amex GBT-CWT merger set for Q3 close as DOJ drops antitrust suit
News / Distribution
Amex GBT-CWT merger set for Q3 close as DOJ drops antitrust suit
By Elizabeth West - BTN | July 30, 2025
Amex GBT initially announced its intention to acquire CWT in March 2024 but the deal hit the regulatory buffers weeks later. Read More
How micro-moments can identify hidden patterns in traveler behavior
From Our Partners / Online
How micro-moments can identify hidden patterns in traveler behavior
By PhocusWire | July 29, 2025
Learn how Zartico helps destinations translate signals into strategy and moments into measurable results.   Read More
Sabre launches travel marketplace to address content fragmentation
News / Online
Sabre launches travel marketplace to address content fragmentation
By Abby Crotty | July 22, 2025
Sabre is launching the platform after conducting a global travel agency survey, which revealed that 91% of agencies use four or more booking systems. Read More
Travel sellers look to flexibility and protection to boost conversion
From Our Partners / Online
Travel sellers look to flexibility and protection to boost conversion
By PhocusWire | July 16, 2025
Protect Group’s Stephen Joyce unpacks the new economics of refund protection, the growing demand for flexible booking options and why “cancel for any reason” models often fail to deliver value. Read More
Turning visitor data into intelligence for travel marketing
From Our Partners / Online
Turning visitor data into intelligence for travel marketing
By PhocusWire | July 15, 2025
This new five-part video series from Zartico provides expert insights for travel marketers on how to effectively use visitor intelligence to drive growth. Read More
4 ways travel companies can build resilience
Opinion / Online
4 ways travel companies can build resilience
By Emily Weiss - Accenture | July 7, 2025
Accenture's Emily Weiss lays our four areas where travel leaders should focus their time, effort and resources in order to build resilience. Read More
Report—Cross-border payments in travel: Risks, rewards and the road ahead
From Our Partners / Online
Report—Cross-border payments in travel: Risks, rewards and the road ahead
By Michelle Bruno | June 30, 2025
This exclusive report, produced by PhocusWire in association with Worldline, details the potential, costs, benefits and solutions available to travel retailers.  Read More
Visit Group acquires hospitality tech provider GODO
News / Technology
Visit Group acquires hospitality tech provider GODO
By Linda Fox | June 19, 2025
Visit Group said the deal boosts its presence in the Nordic region and speeds up its strategy to create a platform that helps hotels and experiences drive direct sales, cost efficient distribution and... Read More
The evolving role of AI in business travel
News / Technology
The evolving role of AI in business travel
By Mark Frary | June 18, 2025
In the year since the 2024 Business Travel Show Europe, we have seen a torrent of AI-related announcements and launches in the business travel sector. Read More
Breaking down experiences in the travel sector
News / Online
Breaking down experiences in the travel sector
By Abby Crotty | June 13, 2025
Industry leaders from Amadeus, Booking.com and Hyatt weighed in on strategies, challenges and best practices surrounding experience sales. Read More
CRM platform Tern acquires travel advisor services provider Lucia
News / Online
CRM platform Tern acquires travel advisor services provider Lucia
By Morgan Hines | June 11, 2025
Lucia’s team will become part of Tern, with Grace Van Hollebeke, founder and CEO of Lucia, becoming the company's head of marketing and services. Read More
Rapid Fire with Adebayo Adedeji of Wakanow
News / Online
Rapid Fire with Adebayo Adedeji of Wakanow
By Morgan Hines | June 9, 2025
As we count down to Phocuswright Europe, PhocusWire is shining the spotlight on a selection of conference speakers in a series of Q&As. Read More
What’s driving Canadian travel agency growth in 2025?
News / Online
What’s driving Canadian travel agency growth in 2025?
By Phocuswright Research | May 27, 2025
The Canadian travel agency landscape is characterized by a combination of traditional and home-based businesses, with mixed attitudes on emerging technologies. Read More
The impact on travel from Google I/O 2025 launches
News / Technology
The impact on travel from Google I/O 2025 launches
By Mark Frary | May 23, 2025
At look at how launches and updates, including AI mode and agentic AI, from the Google I/O 2025 event this week might play out in travel. Read More
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