OTA Insight has released a new data visualization platform for
hotel revenue management and optimization.
Revenue Insight enables hotels to understand stay patterns
by comparing parameters such as length of stay, the days of weeks guests are at their property and the types of rooms being booked. The system examines both
historical and future performance and provides year-over-year analysis.
OTA Insight, a provider of cloud-based revenue management
tools for the hospitality industry, unveiled the new solution today at ITB
Berlin following the completion of beta testing with Highgate, a real estate investment and hospitality management company.
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“It’s a real game-changer for our business. We’ve tracked a
positive trend since implementing Revenue Insight,” says Alexis Warburton, regional
director of revenue management and distribution at Highgate.
“In the past six months, we’ve seen a total revenue increase
of over $400,000 and an RGI [revenue generation index] increase of 7.4% year
over year by shifting business to more profitable segments at our 200+ room
beta property."
Highgate will now begin using Revenue Insight at its more
than 100 hotels around the world.
“Our goal at OTA Insight is to make hotel level reporting
simpler, better and faster,” says Adriaan Coppens, CEO and co-founder at OTA
Insight.
“We are thrilled to release Revenue Insight and are looking
forward to helping hotels build a more successful revenue strategy."
OTA Insight also announced NH Hotel Group will now be using its
pricing and distribution tools for the 400 properties in its portfolio.
“OTA Insight’s range of game‐changing revenue and
distribution solutions make it best placed to aid in our continued delivery of
the most competitive rates to our customers and provide us with the necessary
intelligence to grow our revenue, profitability and leapfrog the competition,”
says José Ignacio Sánchez Butragueño, NH Hotel Group vice president of revenue
management.